Are you as good as you think?
Posted by admin on June 14th, 2010
Written by John McTavish Business Coach
Here's a quick and accurate way to find out just how good you are.
If you have been been in the sales arena for even just a year, by now you should have a stack of testimonials. You do? OK, go get them and sit down and read them carefully. Are they gushing and over the top or are they polite and courteous? Do they have lots of superlatives in them or are they really just "thank you" notes.
Guess what? If you aren't blown away by them and get fuzzy feelings and goose bumps, then the chances are your potential clients won't be either. And chances are you're not really that good.
Over the last few months I have been researching and analysing the power of testimonials and I have come to the conclusion that a collection of testimonials is just like a book. If you can't put it down then you have a "best seller" (PUN absolutely intended!!!!) on your hands. On the other hand if it is a chore to get through, or even worse, it's only a few pages long and it's still boring,…well I think you know where I'm going with this. If you would like to know how to make your testimonial book a best seller, and get clients to want you before you even meet them, contact me via my business coaching page here John McTavish and I'll show you how to produce your own "best seller". Oh, if you've gone looking for your testimonials and there are't any, then we might have little bit of work to do on you before we start on your book. Cheers and take care…(of everyone) - John McTavish Business Coach
Guess what? If you aren't blown away by them and get fuzzy feelings and goose bumps, then the chances are your potential clients won't be either. And chances are you're not really that good.
Over the last few months I have been researching and analysing the power of testimonials and I have come to the conclusion that a collection of testimonials is just like a book. If you can't put it down then you have a "best seller" (PUN absolutely intended!!!!) on your hands. On the other hand if it is a chore to get through, or even worse, it's only a few pages long and it's still boring,…well I think you know where I'm going with this. If you would like to know how to make your testimonial book a best seller, and get clients to want you before you even meet them, contact me via my business coaching page here John McTavish and I'll show you how to produce your own "best seller". Oh, if you've gone looking for your testimonials and there are't any, then we might have little bit of work to do on you before we start on your book. Cheers and take care…(of everyone) - John McTavish Business Coach
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